Search Retargeting is a powerful cookie-based tool in the digital marketing arsenal. It improves brand recognition and gives a high-ROI. But do you know some silly mistakes will increase advertisement cost and you’ll get less ROI?
With retargeting campaigns, a brand brings back bounced traffic and makes sales. But an incorrect campaign will hurt your credibility to your potential customers and disappoint you about sales. In this post, you’ll learn 7 retargeting mistakes amateurs do. It is high time you fixed the mistakes if you are doing any of them.