7 Search Retargeting Mistakes Make You a Dumb Marketer

Search Retargeting is a powerful cookie-based tool in the digital marketing arsenal. It improves brand recognition and gives a high-ROI. But do you know some silly search retargeting mistakes will increase advertisement cost and you’ll get less ROI? With retargeting campaigns, a brand brings back bounced traffic and makes sales. But an incorrect campaign will hurt your credibility to your …